Heineken Experience, Amsterdam

Participate in Heineken Experience, a tour of the historic brewery for the internationally known Heineken pilsner. More than just a tour, this experience is meant to engage and entertain its visitors. Walk through the industrial building where Heineken brewed beer for more than 100 years since it was established in 1867. Learn about the process of pilsner brewing, as well as the history of production and branding. View artifacts, interact with exhibits, and, of course, sample the brewery's famous beer. The site happens to be an anchor point along the European Route of Industrial Heritage. Heineken Experience is just one of the many highlights you can arrange to see using our world travel planner, Amsterdam Edition.
Create an itinerary including Heineken Experience
map
© OpenMapTiles © OpenStreetMap contributors
Heineken Experience Reviews
Rate this attraction
TripAdvisor Traveler Rating
TripAdvisor Traveler Rating 4.0
23,446 reviews
Google
4.1
TripAdvisor
  • We had a great time traveling to the old brewery. I appreciated the interactive part of the tour and Dad and Hubby enjoyed the tastings.  more »
  • It's a performance with all modern applications: video, audio; a lot of games you participate in; a lot of history with demonstration; you can try a lot, so it's fantastic place of interest even if yo...  more »
Google
  • Heineken Experience is a must see for beer lovers, even if you particularly do not like Heineken itself. The tour is full of awesome artifacts from the original brewery and is full of informational portions as well. The flow of the tour is great and there is lots of space between the various groups save for a few parts. The room where you 'become a Heineken' was really awesome and the beer they give you after really hits the spot. Something about walking all day and a cold refreshing beer just can't be beat. Lastly, the ending part where you redeem your 2 beers is pretty cool. Typical bar type area with quick service (they only serve Heineken of course). Cool music and vibes really make this pop off. Also, there is an area before the end where you can create a custom Heineken label and have it put on a bottle for a souvenir. We ended up going with the 2 for 10 Euros, which wasn't too bad in my opinion. Definitely pleased!
  • It is a self guided interactive journey through the world of Heineken. Great place to go for beer 🍺 lovers to know about the history of Heineken. They show everything about the journey of Heineken in very interesting way and they also give free beer to taste. Nice place and museum.
Places to stay near Heineken Experience

Plan your trip to Amsterdam

  • Get a personalized plan

    A complete day-by-day itinerary
    based on your preferences
  • Customize it

    Refine your plan. We'll find the
    best routes and schedules
  • Book it

    Choose from the best hotels
    and activities. Up to 50% off
  • Manage it

    Everything in one place.
    Everyone on the same page.

Popular things to do in Amsterdam

View all >
4.5
Duration: 2​h 30​min
4.4
Duration: 1​h 30​min
4.6
Duration: 2​h 30​min
4.5
Duration: 1​h 30​min

Museums in Amsterdam

View all >
4.3
Duration: 1​h 30​min
3.9
Duration: 2​h
3.5
Duration: 2​h

Hidden gems in Amsterdam

4.7
Duration: 2​h 30​min
4.7
Duration: 2​h 30​min
4.6
Duration: 1​h
4.4
Duration: 1​h 30​min

Shopping in Amsterdam

View all >
3.7
Duration: 1​h 30​min
3.1
Duration: 1​h 30​min
4.8
Duration: 1​h
4.8
Duration: 1​h

Side trips from Amsterdam

Nearby attractions in Amsterdam

4.3
Duration: 4​h
2.9
Duration: 1​h 30​min
4.8
Duration: 1​h
4.1
Duration: 3​h
5.0
Duration: 2​h
4.0
Duration: 1​h 30​min
4.9
Duration: 1​h 30​min
4.8
Duration: 1​h 30​min